Most people waiting for new business complain that the market is flooded with talent and that they can’t compete.

The real problem isn’t competition. It’s exposure.

I know talented people who believe their work alone will bring results. Maybe that worked years ago, when products and services didn’t have to compete for attention and eyeballs. Today, you are competing with whoever shows up in your audience’s feed.

The truth is simple: no one can buy from you if they don’t know you exist. Staying silent costs you opportunities and money every single day.

I’ve lived off referrals for more than 20 years. But I see now how many opportunities I’ve lost by not showing up here and in other places. The fact is, my product is strong. My problem is exposure. That’s why I’m here now, talking to you.

Your future clients don’t need you to be perfect. You don’t need a script or polished design. You just need to be visible, real and consistent. That’s how trust is built.

What story about yourself, your product, or your journey - if your future clients heard it - would bring you one step closer to growth?